NFL Playmakers debuts online and in-flight

We are so excited to announce the launch of NFL Playmakers, a 4-part marketing series being shown on Virgin Atlantic’s international in-flight entertainment system. Bringing NFL football, one of the biggest brands in the world, to a foreign country is a daunting task. This series spotlights the essential partnership between the NFL and Virgin Atlantic in flying regular season football games to London while maintaining the high level of quality and competition that the NFL prides itself on.

The 4-part series includes a behind the scenes look at what it takes to move NFL teams, front office personnel, and the “show” that is the NFL’s International Series across the pond to Wembley Stadium. Osi Umenyiora, former NY Giant and 2-time Super Bowl champion, is only one of the many stars that appear in the series.

MiB Mediaworks edited the series for Kahwaty Media. It was produced and directed by our good friend Al Kahwaty. The complete NFL Playmakers marketing series can be found on Virgin Atlantic’s website as well as on their blog site.